What is the Little Black Dress Initiative?

The Little Black Dress Initiative(LBDI) is a social media fundraising campaign that the Junior League of Greenville, NC is embarking on for one week (March 18-22, 2019) as part of our mission to empower women in our community. Through it, we aim to bring awareness to and help alleviate the effects of food insecurities in our area. Members will wear the same black dress every day and highlight their involvement through social media posts.

Wearing one dress every day for five days represents the lack of resources available to those who are food insecure. Wearing the dress is symbolic of standing in solidarity with those dealing with this issue. Our hope is that this initiative will help to humanize and give a voice to those dealing with food insecurity.

This year, our goal is to raise $12,000. These funds allow the JLG to improve its community through its partnerships with community organizations and to provide member volunteers with training, leadership, and personal development opportunities.

How Can I Help?

 1. Become a participant

You don’t have to be a member of the JLG, we welcome anyone who wants to join us!

Participants raise funds while wearing one black dress, or other black attire, everyday for a week (March 18-22, 2019) to prompt conversation and highlight the effect of food insecurities in our community.

 2. Donate

You can give online during the campaign, or you can mail donations to our address:
P.O. Box 2211
Greenville, NC 27836

 3. Share

Spread the word on social media leading up to and during the campaign by sharing your fundraising page and by using the hashtag #JLGvldressforacause.

Keep on eye on the JLG Facebook page for posts you can share on your profile.